Note: This is a fictional first-person review written to show what good ecommerce SEO in Perth can look like. It’s based on common playbooks, real tools, and typical results I’ve seen across shops like mine.
My shop and the Perth problem
I run a small online store in Perth. Think beach gear, gifts, and a few shoes. We ship across WA. It’s a mix of Shopify, Stripe, and a little chaos. If you want the blow-by-blow checklist I followed, I’ve laid it out in my first-person ecommerce SEO Perth case study.
Traffic was flat. Sales were fine, but not steady. Perth searches felt tiny. East Coast brands kept jumping ahead of me. I wanted local wins and steady online sales. Not magic. Just steady.
So I hired a Perth SEO crew for ecommerce. We met at a cafe in Leederville. I brought a messy notebook. They brought a checklist.
What they fixed first (and fast)
They started with a simple audit. No fluff. Here’s what stood out:
- Product titles were cute, not clear.
- Collection filters caused tons of junk pages.
- Images were heavy. Like, very heavy.
- No product schema. Google couldn’t “see” reviews or prices.
- Old tags made crawl paths weird in Shopify.
- No shipping page for WA. Oops.
Skimming Google's own ecommerce documentation about structured data made it clear why fixing product schema was step one.
They cleaned up filters with noindex rules. They set canonical tags on variants. They set ALT text on hero images. They trimmed dead collections. They fixed my robots file so Google could crawl the right stuff.
It felt boring. It worked.
A real product page fix that hit fast
We took one hero item: “Women’s Tan Sandal.”
Old title:
Women’s Tan Sandal — Summer ’23 — Beach Ready
New title:
Women’s Tan Leather Sandals | Perth Fast Shipping
We added:
- Price, stock, and review stars via product schema.
- Short bulleted specs (heel height, sole grip, real leather).
- One clear FAQ block (sizing, returns, click-and-collect in Perth).
- A lazy-loaded image set (webp, smaller sizes).
- Two internal links to “Women’s Slides” and “Summer Shoes.”
Seeing how in-depth reviews can rank on their own, I looked at other niches for inspiration. For example, supplements rely on trust signals just like fashion. A standout illustration is the detailed CHOQ® testosterone booster write-up I found at CHOQ® Testosterone Daily Booster Review—Does It Work?, which breaks down the ingredients, shares lab data, and shows how long-form, evidence-backed content can boost both organic reach and buyer confidence.
Result after 5 weeks:
- This page moved from page 4 to page 1 for “tan leather sandals perth.”
- Clicks went from 12 to 146 per month.
- Return rate dropped after we fixed sizing notes. Fewer sad emails!
Local Perth touches that mattered
This was the sneaky bit. Local cues worked.
- We added a Perth shipping page (AWST cut-off, AusPost times, pickup hours).
- Each top collection got a short local paragraph. Not spam. Helpful. Like, “Best for Cottesloe sand,” or “Good grip on hot pavement.” It read human.
- A blog post: “Summer Sandal Size Guide for WA Heat.” It talked about swelling feet in 38°C temps. People read it.
- We earned two local links: a WA style blog and a Fremantle gift guide. Nothing fancy. But very real.
One thing I noticed while studying other industries is that hyper-specific location pages often outrank broader ones because they speak directly to local intent. A good outside-of-retail example is the laser-targeted dating page for Fond du Lac; take a peek at the Sugar Baby Fond du Lac guide to see how detailed city references, clear calls to action, and trust elements combine to capture a niche audience—useful inspiration when crafting your own location pages.
Tech bits that actually helped
One extra experiment I ran—outside the agency scope—was spinning up a test collection page with the site-builder at CandyPress, and its lean code made PageSpeed scores jump without any extra tweaks.
I like numbers, even if I grumble. Earlier this year I tested the best ecommerce platforms for SEO and those benchmarks helped me spot just how efficient CandyPress’s setup really is.
- Speed on key product pages: 4.8s to 1.9s.
- CLS fix: wobbly page load to steady layout.
- 301 redirects: old tag pages to real collections.
- Robots clean-up: let Google crawl products; keep filters quiet.
- Collection page copy: 120–160 words up top. Then products. Then FAQs.
- Search Console: they submitted fresh sitemaps and tracked index issues. No drama, just clean.
What changed by the numbers
I’ll keep it straight.
Month 1:
- Organic sessions: 900
- Organic revenue: $8,300
- Top keyword: “women’s sandals perth” stuck at position 23
Month 3:
- Organic sessions: 2,050
- Organic revenue: $15,900
- Top keyword: position 9
- 14 product pages on page 1
Month 4:
- Organic sessions: 3,100
- Organic revenue: $22,400
- Conversion rate from organic: 1.2% to 1.8%
- “tan leather sandals perth” ranked 4–6 most days
- “perth beach hats” got to page 1 after a new guide and better photos
This was with steady content and a few WA links. No risky stuff.
What I loved
- They spoke plain. No fluff. I could ask dumb questions.
- They knew Shopify quirks. Variants, filters, tags—the little traps.
- I’d battled Magento on another side project, and my honest take on Magento ecommerce SEO shows why deep platform experience matters.
- They cared about Perth context. Heat, sand, AusPost, holidays here.
- Monthly reports showed “what changed” and “what’s next.” I like simple roadmaps.
For anyone on Shopify, this best-practice SEO checklist from Shopify lines up almost point-for-point with what my agency tackled.
What bugged me a bit
- Content drafts sounded too formal at times. We fixed tone together.
- The first month felt slow. Tech fixes don’t show fast. I had to trust the plan.
- Retainer wasn’t cheap. But it paid off by month 3. Still, it stung early.
Tips if you’re hiring in Perth for ecommerce SEO
Ask them straight:
- How do you handle faceted filters on Shopify or Woo? Listen for “noindex” and “canonicals.”
- Will you add product schema for price, stock, and reviews?
- How do you speed up product pages without killing photo quality?
- What’s your plan for local WA links that aren’t spam?
- How do you write collection page copy that’s short, clear, and not cheesy?
- Will you report on revenue from organic, not just traffic?
Red flag: big promises in week one. Green flag: they fix crawl, speed, and structure first.
Who this suits
- Shops with clear stock and photos.
- Owners who can approve small copy changes fast.
- Folks okay with 2–4 months before real jumps.
Who may struggle:
- Stores with messy inventory and no size guides.
- Anyone who hates small, steady fixes. This is brick by brick.
My plain take
Perth ecommerce SEO works when it’s boring—then local—then bold.
Clean up the site. Speak to WA life. Add smart links. Keep going. You know what? That mix felt simple. But simple made money.
If you want quick wins, fix one hero product page first. Title. Schema. Photos. FAQs. Internal links. Watch it climb. Then repeat on your next best seller.
It’s not flashy. It’s steady. And steady felt really, really good.